Marketing for a charity organization
ABOUT DOMIVKA
At GoodSky Media, we had the incredible opportunity to work with Domivka, a remarkable non-profit organization based in Vienna that provides essential support to refugee Ukrainian women and their children.
Their mission is to help these women and children start a new life in Austria, offering job coaching, integration programs, psychological counseling, and more.
Challenge & our Approach
Domivka’s main challenge was to amplify their online presence to increase awareness about their work and subsequently attract more donations and government financing.
We knew that a strong social media strategy was key to achieving Domivka’s objectives.
So, we initiated a comprehensive content creation system, ensuring a continuous flow of content with postings three times a week and a month’s worth of content scheduled in advance.
This approach not only provided regular information to their audience but also gave us flexibility for spontaneous posts.
Static posts on Instagram, LinkedIn, and Facebook
- Importance: Ensured consistent, visually appealing content across platforms.
- Impact: Strengthened brand identity and reach, building a strong community of supporters.
- Result: We developed a system that allowed posting 3 times per week on Facebook, Instagram and LinkedIn.
- The followership grew 10x in 1 year.
Video-reports from events
- Importance: Showcased the impact of Domivka’s events.
- Impact: Engaged the audience and highlighted the direct benefits of their work, encouraging support and donations.
Reels
Videos from children’s workshops
- Importance:Â Displayed the positive environment provided to children.
- Impact: Gave insight into how donations directly benefit the children, increasing donor interest.
Team Meetings time-lapses
- Importance: these videos were vital in humanizing the brand.
- Impact: These videos provided a behind-the-scenes look at the culture and values of Domivka, further enhancing its image.
Video walkthrough of the office
- Importance: Showcased the working environment.
- Impact: Offered a behind-the-scenes look, connecting the audience more closely to Domivka’s mission.
Facebook Campaigns
- Importance: Generate donations from the audience and sponsors
- Impact: Engaged the audience and highlighted the direct benefits of their work, encouraging support and donations.
- Result: Increase in donations 3x. Obtaining crucial funding from various sponsors and governmental funds.
Website
In collaboration with Tunnel23, we developed a user-friendly website featuring email marketing capabilities, payment widgets, and well-crafted landing pages.
GoodSky Media was crucial in setting up the necessary marketing tools (e-mail marketing, billing, etc.) and creating some of the landing pages, as well as interpreting and implementing the business needs of the organization.
Conclusion
The results speak for themselves.
The strategic approach we took, combined with the variety of visuals and targeted Facebook campaigns, significantly elevated Domivka’s online presence.
This not only resulted in an increase in awareness but also attracted much-needed donations to support their noble cause.
We are proud to have contributed to their journey and are committed to continuing our support in their mission to provide a brighter future for Ukrainian women and their children in Austria.
What some of our other clients say about us
contact us now
Write to us at office@goodskymedia.com or book a 30-minutes free Strategy Session.